Have you ever wondered how Proactiv Payroll came about?
We recently shared the backstory of our business evolution and what lead to the development of our innovative Payroll Software, Definitiv, in CommBank’s Business Insights Report.
Here’s an extract from the Report:
Towards the end of 2009, Roy Mellon founded RDM Consulting, a new business dedicated to providing high quality payroll software and supporting clients with tailored advice. A sole trader, he merged with a global payroll outsourcing provider, and took over as the Managing Director for Australia.
Soon after, Roy acquired the company’s Australian operation via a reverse acquisition, rebranding it as Proactiv Payroll. So started what would soon become one of the fastest growing companies in the country.
In the first year of the business’ new incarnation, Roy quickly grew the customer base from 80 to 130. That growing network of customer relationships gave him access to a diverse stream of industry insights, user feedback and new ideas.
“The growth in our customer base really opened my eyes — we were selling someone else’s product, and then telling them how best to adapt it for different customers,” says Roy.
The result was that Proactiv Payroll decided to build their own custom platform, giving them more control and allowing them to benefit from the IP they had so painstakingly developed.
This custom platform, is of course our multi-award winning cloud-based payroll software, Definitv.
Thanks to CommBank for sharing our story.
Check out the full report (we feature on page 11-12).